Marketing

KFC’s sharpened focus on attracting younger and more diverse customers through boneless, portable innovations is paying off, according to the restaurant’s CMO Nick Chavez.

Prior to KFC’s nuggets launch in the spring, only its on-the-bone products featured Original Recipe seasoning.

The partnership includes the eatertainment brand’s first location-based licensing deal

To celebrate the return of its Boorito promotion Oct. 31, Chipotle is extending restaurant operating hours to midnight in 53 college town markets.

Several quick-service restaurant chains have reported growth in the late-night business, and White Castle is promoting its leadership position in the daypart with a new ‘Night Castle’ merch line.

Popeyes’ new chicken sandwich features Truff’s Spicy Mayo and is now available at restaurants nationwide.

Guests who download the newest version of the app will have exclusive access to free offers, bonus points, pay by mobile, and other custom features

Chick-fil-A is building more awareness about its Shared Table program, which connects restaurant operators to local nonprofits for excess food donations.

Consumer Price Index remains elevated, rising 3.7% for the prior 12-month period

According to Piper Sandler’s semi-annual “Taking Stock with Teens” survey, McDonald’s has gained 3 percentage points since the spring, while Raising Cane’s is now in the top 5.