Papa Johns is lowering its required marketing expenditure from 8% to 6%, enabling franchisees to pick up 200 basis points of margin at the restaurant level.
CEO Flynn Dekker said the 87-year-old restaurant company has put pieces in place to modernize the brand, including online ordering and a marketing co-op.
Restaurant companies are bullish on unit development and marketing for 2024, in what is expected to be a return to normalization* (*relatively speaking).