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Top five trends on restaurant menus

Menu trend expert Nancy Kruse breaks down the five foods that made news in the restaurant industry this year at MUFSO

Bret Thorn, Senior Food Editor

October 1, 2012

3 Min Read
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Bret Thorn

This is part of Nation Restaurant News' special coverage of the 2012 MUFSO conference, taking place Sept. 30-Oct. 2 at the Hilton Anatole Hotel in Dallas. Follow coverage of the event on NRN.com's ‘At the Show’ section, read onsite blogs from NRN editors at Reporter’s Notebook, and Tweet with us using #MUFSO.

As better burger concepts saturated the market, “better chicken,” might be the next big restaurant trend on the horizon, Nancy Kruse told MUFSO attendees.

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Chicken was one of five “menu newsmakers” Kruse named in her annual “State of the Plate” address, in which she broke down trends driving culinary research and development in restaurants.

She noted that chains not typically associated with chicken were introducing menu items based on the poultry, such as Wienerschnitzel, which launched new Der Chicken Dippers. She added that McDonald’s launched a summer limited-time offer of Chicken McBites and was testing bone-in wings in some markets.

Specialty chicken restaurants, such as Bantam Biddy in Atlanta — featuring pasture-raised rotisserie chicken by chef Shaun Doty — and Pecking Order and Leghorn in Chicago, were starting to gain traction.

Pecking Order, opened by local chef Kristine Subido, features Philippine-style chicken. Leghorn serves Nashville hots — fried chicken heavily spiked with cayenne pepper.

However, high commodity prices would likely put a hold on further development of new “better chicken” concepts in the coming months, Kruse said, as would the fact that established operators “are really going to double down,” with their offerings.

She cited Popeyes recent offering of Handcrafted Tenders with six signature sauces as an example.

Among other newsmakers were eggs, which she called the “ingredient of the year.” It has appeared in deviled form at Cracker Barrel, fried on a variety of Korean bowls in independent restaurants, and poached on top of family-dining chain First Watch’s salad The Poacher, a variation on the classic French salad frisée aux lardons, among other applications.

Greek cuisine also made news, appearing in a wider variety of applications, as was corn — from the Mexican street food-style corn on the cob called elote, to arepas at Bahama Breeze, to an array of corn dog variations. Corn also was an ingredient in California Pizza Kitchen’s guacamole, Kruse observed.

Crunchy food, including fried skin, was the fifth newsmaker.

Kruse cited chicken skin at The Catbird Seat in Nashville, salmon skin at Yusho in Chicago, pork skin at The Greenhouse Tavern in Cleveland, and duck skin at The Paris Club in Chicago. Other crunchy items included Baskin-Robbins’ new waffle chip dippers, Steak & Shake’s jalapeño crunch burger with crispy fried onions, and Taco Bell’s Doritos Locos Tacos, the most successful new menu item in the chain’s history.

Kruse also outlined five pillars driving menu development.

They were “freshness,” a key buzzword on menus for the past decade; flavor, which consumers continue to look for in larger and more varied forms; premiumization, giving customers higher perceived value that they’re willing to pay for; customization in response to a desire for guests to gain greater control over their experience; and miniaturization, allowing for portion control, cost control and a chance to share and taste more food.

Find more MUFSO 2012 coverage online at NRN's sister publications, Restaurant Hospitality and Food Management.

Contact Bret Thorn at bret.thorn@penton.com.
Follow him on Twitter: @foodwriterdiary
 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality.

Hi is responsible for spotting and reporting on F&B trends across the country for both publications. 

He is the co-host of a podcast, Menu Talk with Pat and Bret, which features interviews with chefs, food & beverage authorities, and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: bret.thorn@informa.com

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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