Vijay Sukumar is tasked with making the restaurant’s menu relevant to core consumers while also attracting younger consumers who prefer boneless chicken formats.
Although Prosecco Rosé is only on a small slice of menus so far, more than half (53%) of consumers know it, according to market research firm Datassential’s consumer preferences tool, and a quarter have tried it. And among those who have tried it...
The restaurant company has had success with its Taco Lover’s Pass, first introduced in 2022, and is now trying to replicate that success with a similar program for its popular Nacho Fries.
