The Kelly’s Roast Beef brand — the 15-unit, Massachusetts-based regional quick-service chain — has been acquired by private equity management group, AAM15. The 70-year-old brand, along with its four flagship locations in Massachusetts, will now be owned and operated by AAM15 Management Group, adding to its portfolio of hospitality, residential real estate, country club, and restaurant properties.
"Growing up in this region, Kelly's was always a part of my life. It's more than just a restaurant—it's a symbol of community and tradition," David Masse, founder and CEO of AAM15 Management, said in a statement. "We're proud to take on the responsibility of continuing Kelly's legacy and ensuring it thrives for generations to come."
Kelly’s Roast Beef, known for its signature roast beef sandwiches and deep roots in New England communities, will explore opportunities for future expansion while remaining true to its heritage under AAM15’s leadership guidance. The private equity company has hired a team of food and beverage professionals who will focus on opening new locations, securing licensing agreements, and developing additional franchise opportunities.
"Our goal is to preserve everything that has made Kelly's Roast Beef an icon in Massachusetts while identifying opportunities to innovate and grow," Masse said. "We are dedicated to ensuring Kelly's remains a symbol of excellence for decades to come."
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