On the heels of announcing a new CEO, Paris Baguette USA Inc. has named Pete Bell chief marketing officer. Earlier this month, Darren Tipton was promoted to CEO of American operations, replacing former CEO Jack Moran, who had been promoted to global CEO.
Bell will oversee all company marketing efforts for the bakery-café as it opens new restaurants in the U.S. He previously served as CMO at several other restaurant companies, including Twin Peaks Restaurants and Specialty Brands Holding Corp., owner of the Papa Gino’s and D’Angelo Grilled Sandwich chains.
“We’re thrilled to have Pete join our senior leadership team as we bring the Paris Baguette brand to new markets,” said Jack Moran, Global CEO of Paris Baguette, in a news release. “He is a progressive and consumer data driven marketer who understands how to create effective and targeted campaigns that drive sales and awareness.”
Paris Baguette was founded in South Korea in the 1980s and is now a global brand that operates more than 80 corporate and franchise locations throughout the U.S., and over 3,500 internationally.
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