Consumer perception of value has not changed as much as we think it has; people have shallower pockets but still want to eat at their favorite restaurants.
The Wall Street Journal reported that a $5 meal will launch for four weeks this summer. The company only shared ‘how much it means to our customers’ to offer meaningful value.
Plus innovation from Buddy’s bar-b-q, Corner Bakery Cafe, Gong Cha, Jamba, Krispy Kreme, Mellow Mushroom, Pincho, Salad and Go, Seven Brothers, Shuckin’ Shack, Teriyaki Experience, Tous Les Jours, Urban Plates, Velvet Taco, and Wing Snob
TikToker “MiriTheSiren” was known for posting her creative Chick-fil-A meals, videos that were meant to inspire consumers to think of innovative ways to eat fast food. The TikToker, whose real name is Miri, was a Chick-fil-A employee, sharing how...
About 53% of consumers in households below $50,000 said they would like to dine out more frequently, but many brands have lost traffic among those consumers as menu prices remain high.