On this week’s Extra Serving, Nation’s Restaurant News editor in chief Sam Oches and executive editor Alicia Kelso discuss McDonald’s announcement that it would offer the Chicken Big Mac for a limited time. Will it resonate with younger guests and find a place on the permanent menu?
They also dig into Subway’s goal to open 10,000 locations internationally and whether a company that has closed thousands of locations in just a few years domestically can successfully reverse its fortunes and build momentum overseas.
And managing editor Leigh Anne Zinsmeister joins for this week’s extra serving to discuss value meals, how fast-casual and casual chains may be winning the value wars, and whether slashing prices can successfully kick-start traffic and revenue growth.
Finally, Leigh Anne shares a conversation she recently had with Dan Sweatt, field marketing manager for Wings and Rings, which is launching a fast-casual chain, Noble Chicken, in the winter.
