The Lebanon, Tenn.-based casual-dining chain outperformed expectations, according to its preliminary Q1 results
Quick-service brand identifies Milwaukee and Madison markets
Smith previously served as Moe’s vice president of operations
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The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line
The chain is also launching a new original series that will eventually be available on its Chick-fil-A Play app
Bloomin’ Brands division provides food deals and merchandise through Jan. 1