MINNEAPOLIS Dairy Queen has introduced freshly baked waffle bowls and cones and is supporting the launch with national TV spots and an online photo contest. —
The bowls and cones are served either plain or coated in chocolate. New waffle bowl sundaes, priced at $3.50, also are available in three flavors: Chocolate Covered Strawberry, Turtle and Fab Fudge. Customers also can create their own sundaes. Waffle cones filled with soft-serve ice cream are available for $2.60. —
Supporting TV spots use the characters “Waffles” and “Soft Serve” and depict them as “being made for each other.” The characters are expected to make personal appearances at Dairy Queen units nationwide. —
The online “Freeze, Click, Win” contest will run from May 26 to July 27 and offer a daily $500 prize. Customers can enter by submitting a photo of themselves with friends or family members eating waffle bowls or cones at their local Dairy Queen. —
