Chipotle

Digitally savvy chains like Chipotle saw increases in loyalty program participation during COVID-19 while other restaurants worked to create new and interesting digital programs to boost business.

How restaurant chains are reclaiming digital sales lost to third-party delivery

‘Our ultimate strategy is always to get more share through our own websites then through third-party marketplace,’ says Alex Atwell, Salata’s marketing director.

Nancy Luna | Jul 29, 2020

During the early days of third-party delivery, restaurants latched on to aggregator sites like DoorDash, Uber Eats and Postmates to capture a digital-savvy consumer that eluded them.

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TAGS: Technology Restaurants Ready Operations Marketing Quick Service

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