This week on Nation's Restaurant News the top story was How McDonald’s is getting smarter on pricing. McDonald’s Investor Day event last week featured several headlines – CosMc’s, ambitious development plans, a technology partnership with Google, etc. But one of the quieter narratives to emerge was the company’s approach to pricing. As traffic indicators point to a threshold on menu pricing, operators are scrambling to find alternative solutions to offset stubbornly high costs. McDonald’s has a unique advantage here – scale.
In other news, CAVA participated in the Morgan Stanley Global Consumer & Retail Conference on Wednesday, and CEO Brett Schulman discussed the newly public brand’s future, Zoës Kitchen remodels, growth in the wake of the IPO, and the company’s high same-store sales increases.
Also, we now have more details on what has been one of the worst-kept secrets (blame social media) in fast food history – McDonald’s new CosMc’s concept. Simply put, CosMc’s is a beverage-centric concept that the company says will “solve the 3 p.m. slump.”
CosMc’s menu is robust, with five beverage categories – Signature Galactic Boosts, iced teas and lemonades, slushes and frappes, brews, and fountain and bottled drinks – as well as sandwiches, bites, baked goods, soft serve, and “From the McDonald’s Universe.”
See what else was trending on NRN.com this week.
