Krispy Kreme has resolved its technology system issues following a cybersecurity attack at the end of November. The JAB Holding Co.-owned doughnut brand announced on Dec. 11 that it was experiencing systems disruptions with online ordering after experiencing “unauthorized activity” within its information technology systems on Nov. 29.
Now, more than a month later, Krispy Kreme announced that online ordering was back just in time for New Year’s deals that extend through Jan. 5.
“As we close out 2024, we are so grateful for Krispy Kreme fans, including for their patience as we experienced problems with online ordering,” Krispy Kreme chief brand officer Dave Skena said in a statement. “Now that online ordering is 100 percent back, we’re saying ‘thanks’ with great online and offline deals to start the New Year right for all of us.”
The remaining deals include $12 Dozens from Jan. 3 through Jan. 5, available in Original Glazed or classic assorted varieties. The offer is limited to four per guest, in shop, drive-thru and online for pickup or delivery.
Krispy Kreme’s technology systems breach was the third major cybersecurity attack in the foodservice industry in 2024, following Starbucks’ third-party ransomware attack on its back-end processes in November and Panera experienced a cybersecurity attack in March, which led to the leak of personal information of many employees, including social security numbers.
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