Red Lobster is continuing its collaboration with Flavor Flav, the rapper who vowed to come to the struggling chain’s aid after it declared bankruptcy in May and starred in a commercial promoting its currently running Crabfest.
Now the Orlando, Fla.-based seafood chain is offering a secret menu called Flavor Flav’ Faves, featuring items the musical artist selected: Maine lobster tail, snow crab legs, garlic shrimp scampi, and bacon mac & cheese, plus choice of a side. Its price starts at $39.99 but varies by location.
The secret menu can only be ordered by asking servers for it by name.
In a press release announcing the menu, Flavor Flav explained his mission.
"As a long-time Red Lobster fan, I'm fired up to bring a little bit of my own flavor to fans with a meal featuring my seafood favorites," he said. "You gotta get to Red Lobster and give it a try because this signature meal is hype, boy!”
Last month, Flavor Flav took his family to Red Lobster and ordered the entire menu, according to an Instagram Post.
Red Lobster chief experience officer Sara Bittorf explained the chain’s motivation for teaming up with the entertainer.
"When you have someone like Flavor Flav who shows their love for a brand by ordering the entire menu, you know there is a lot more fun to be had," she said. "Flavor Flav's passion for Red Lobster is unmatched and we're excited to bring our guests a flavor experience unlike any other."
Red Lobster’s bankruptcy declaration generated an outpouring of support for the brand, whose traffic was down by 30% since 2019 as of its May bankruptcy filing.
The chain has continued to close restaurants since then, but it’s also continuing to promote Crabfest as it continues to work through its bankruptcy with the hopes of selling the company to its major creditors.
Contact Bret Thorn at [email protected]
