Domino’s Pizza is bringing back its successful Emergency Pizza promotion, which offers customers a free medium two-topping pizza for the future after placing an initial online order through Jan. 19, 2025. This time, the BOGO coupon will be returning in partnership with Amazon and Twitch for an in-game Fortnite tie-in, as well as nail polish brand, Olive & June.
The Emergency Pizza promotion was first rolled out in October 2023 as a $1 million pizza giveaway for anyone saddled with student debt and has since evolved into a creative twist on the classic BOGO coupon. Domino’s CEO Russell Weiner said earlier this year that Emergency Pizza “performed better than any BOGO deal [he] has done in [his] career,” as it not only drove increases orders, but also new loyalty members.
This time, Domino’s Emergency Pizza marketing promotion is returning with two brand integrations—both of which appear to be geared toward different Gen Z demographics. The Amazon/Twitch partnership will integrate the Domino’s coupon into a new Fortnite game, The Glitch, which launches next week. Players will be able to see a red vs. blue Domino’s-branded player map, and capture and control a Domino’s storefront. Players will also be able to activate an Emergency Pizza to restore their in-game health.
The second partnership is with nail polish brand, Olive & June. The Domino’s Olive & June Emergency Pizza kit will be available for purchase through the nail art company’s website starting Oct. 17, and it comes with two exclusive Domino’s colors in red for carryout and blue for delivery, as well as pizza-themed nail art stickers. The company will also be selling a separate “instant mani” kit with Domino’s-themed press-on nails in styles including, “I Heart Pizza French,” “Secret Sauce Velvet,” and “Extra Cheese Please.” The latter style comes with the pizza-themed nail art stickers.
“Not only is Domino’s Emergency Pizza program back, but it’s in more places than ever,” Kate Trumbull, Domino’s senior vice president and chief brand officer, said in a statement. “We’re excited to launch a series of new, unexpected brand partnerships that consumers can have fun with. Domino’s has partnered with Amazon and Twitch, as well as Olive & June to bring Emergency Pizza to life in two completely different, yet very entertaining ways.”
Trumbull hinted that more brand partnerships will be coming to Domino’s soon for the Emergency Pizza promotion.
Contact Joanna at [email protected]
