Domino’s Pizza has enlisted TV personality, entrepreneur, and record executive Simon Cowell for its latest marketing campaign. Cowell appears in Domino’s latest TV ads as the restaurant chain’s “quality captain,” ensuring that every pizza is made perfectly before it goes into the oven. The ads begin airing today.
"Onstage isn't the only place Simon Cowell demands excellence," Domino’s chief brand officer Kate Trumbull said in a statement. "He has an eye for detail and demands perfection when it comes to making mouthwatering pizzas too. Domino's has a longstanding history of making sure each pizza is delicious, but now, we're taking operational excellence to the next level."
In the spots, Cowell joins a team of other “quality captains” – Domino's team members in stores across the country – who check every inch of the pizzas to make sure they're made exactly to order. In a statement, Domino’s chief restaurant officer Frank Garrido said the ads showcase the operational enhancements made throughout the years.
"Domino's franchisees and their store team members are trained and focused on ensuring customers' orders meet their expectations. Every order counts, and providing the most delicious, quality food is always top of mind. That includes checking pizza toppings before they go in the oven, to confirming each order has all of its items – down to each dipping cup,” he said.
Domino’s announced its “hungry for more” strategy at the end of 2024 to focus on marketing, menu innovation, operational excellence, value, and franchisees. As part of the “operational excellence” piece, Domino’s recently rolled out a new service program, called “delicious operations,” that includes three product training sprints focused on the dough, building products, and cooking products. During the company’s first and second quarter earnings calls, CEO Russell Weiner said the program is beginning to yield results, including faster service times.
Domino’s reported a 4.8% increase in same-store sales in the second quarter compared to Q2 2023, while revenues increased 7.1%.
Contact Alicia Kelso at [email protected]
