Dunkin’ has added to its merch line in the runup to Valentine’s Day with new clothing and a travel mug. The items are available in restaurants nationwide and the clothing is for sale on dunkingear.com.
The new pink and heart-themed clothing was developed in collaboration with New York City-based artist and muralist Corey Paige Designs. It includes $45 crewneck sweatshirts, a $25 baseball cap, $16 crew-length socks that say “Dunkin’ Has My Heart,” and a $25 heart-shaped tote. New pink and purple heart ombre tumblers will be available in stores only while supplies last.
The chain of more than 13,000 restaurants globally is also reprising some limited-time Valentine’s Day themed doughnuts. These include the Brownie Batter doughnut — a yeast shell with brownie batter-flavored buttercream filling and glazed with chocolate icing and sprinkles — and Cupid’s Choice, which is filled with Bavarian cream, and topped with strawberry-flavored icing and sprinkles. Both are available in round or heart-shaped, as are other assorted flavors.
Additionally, Munchkins doughnut holes are available with pink, white, and red heart sprinkles.
These merch drops can create considerable buzz for Dunkin’. The newest line comes just weeks after Dunkin’, a subsidiary of Atlanta-based Inspire Brands, offered a limited-edition Shakin’ Espresso Shaker to promote a limited-time drink, Sabrina’s Brown Sugar Shakin’ Espresso, which is espresso shaken with oat milk and brown sugar flavor.
More than 2,000 of those shakers were available for $12.99 apiece at noon on Dec. 31, 2024, and sold out in 17 minutes, a chain spokesperson said.
Dunkin’ has also offered Martini shakers in line with the ongoing Espresso Martini craze, and also rolled out a limited-time line of hoodies and doughnut-shaped sponges for National Doughnut Day, the first Friday in June, last year.
Contact Bret Thorn at [email protected]
