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The growth plan includes new retro-style packaging, a chicken platform and expanded drive-thru innovation; the brand creates confusion about its partnership with Beyond Meat after announcing plant-based McPlant menu
The new strategy includes the introduction of a new loyalty program — MyMcDonald’s — with a pilot program rolling out in the coming weeks; the company also plans to debut a new plant-based menu dubbed McPlant
TD Bank’s franchisee survey also found that 72% of franchisees enhanced delivery and digital-ordering capabilities in response to consumer demand during the pandemic