Starbucks announced this week a new instant win game for Starbucks Rewards members, in which customers can enter a chance to win “Starbucks for Life” (one daily credit for food or drink for 30 years), among other prizes.
The Starbucks for Life game launched Dec. 2, and is a seasonal game available through Jan. 5., in which customers can also win $20,000 in Delta gift cards, a $1,000 Delta gift card, a $500 Marriott Bonvoy gift card, Starbucks merchandise, and free Starbucks Rewards stars. This is in continuation of Starbucks Rewards’ partnership with Delta and Marriott, which began last year.
Starbucks Rewards members can play to win by going into their account on the Starbucks app or website, entering “Cranberry Blissland,” and clicking on the gift on the home screen. The first time they enter, they can click on the gift box, which will unwrap a sticker, and the stickers can be collected to fill up a character card; full character cards earn customers entries into the contest to win specific prizes.
Starbucks Rewards members can play up to twice a day: by making a purchase or completing a special weekly activity, like ordering a drink in the afternoon or cashing in rewards stars. Customers will also be rewarded on Monday with double plays, and on Friday with free plays, and will receive a free contest entry for registering for the first time.
The Starbucks for Life contest was announced after CEO Brian Niccol had told shareholders and investors during the last quarterly earnings call that he wants to “de-emphasize Starbucks Rewards” as the primary digital marketing arm of the brand, and instead focus on marketing the Starbucks brand as a whole.
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