Domino’s Pizza is partnering up with Netflix again to relaunch its Emergency Pizza Promotion to coincide with the release of season two of “Squid Game.” Domino’s will be launching a brand activation at Squid Game: The Experience interactive game at the Manhattan Mall in New York City. On Dec. 12, Squid Game players on each team with the lowest score will win free Domino’s Emergency Pizza for one year.
“Those who watch Netflix’s ‘Squid Game’ know that losing is the ultimate emergency, but Domino’s is here to turn that around,” Kate Trumbull, Domino’s executive vice president and chief marketing officer said in a statement. “We’re making lemonade out of lemons for players by solving their heart-pounding predicament with free pizza for a year, so they can have Domino’s whenever their next emergency happens.”
At Squid Game: the Experience, players compete in five challenges inspired by the hit Netflix show. On Dec. 12, a member of the Pink Guard will present each losing player with $500 in Domino’s gift cards in a custom Domino’s and “Squid Game” Dalgona tin. Before this Domino’s had previously partnered with Netflix for a marketing activation ahead of the “Stranger Things” season four premiere.
“We’re thrilled to work with Netflix on yet another fun and unexpected brand integration,” Trumbull said. “Our ‘Squid Game’ activation brings Emergency Pizza to more people, in more places than ever in ways you never would’ve guessed!”
This is the third brand partnership Domino’s has announced to coincide with its Emergency Pizza promotion, including October partnerships with Amazon and Twitch to bring Emergency Pizza to Fortnite players, and Olive & June to create a limited-time Emergency Pizza mani-pedi kit.
“Domino’s Emergency Pizza campaign was the perfect fit for ‘Squid Game’ because if anyone understands an emergency, it’s the players in the game itself," Magno Herran, vice president of partner and brand marketing at Netflix, said in a statement. "We took the most iconic games from the series and reimagined what would happen if the players had Emergency Pizza to save them. The custom spots will also run on Netflix's ad-supported plan, so our members can see them as they watch the show.”
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