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At the onset of the pandemic, the Yum Brands division reduced breakfast hours; the brand's menu evolution and digital efforts have made service time at the drive thru faster, according to the chain and the annual QSR Drive-Thru Study from SeeLevel HX
The five-year contract supports the program’s growth in collaboration with the American Hotel and Lodging Association and the Multicultural Food and Hospitality Association
Starting on National Taco Day, Taco Bell fans can gift a taco to friends through the brand’s digital channels; the new Taco Gifter feature kicks off with a free taco giveaway Oct. 4
The chaos of pandemic led to an overall longer wait at the drive-thru, according to the SeeLevel HX report; Taco Bell and McDonald's were faster this year thanks to limited menus and new digital menu boards.
Chick-fil-A is a drive-thru leader in many categories, while Wendy’s and Taco Bell have slipped in their performance since last year, according to the study