Dave & Buster’s Entertainment, Inc., has named Brandon Coleman III senior vice president and chief marketing officer, effective Feb. 26, the Dallas-based chain said Monday.
He will succeed Sean Gleason, who has been CMO since 2009 and will stay on in an advisory capacity through April 30.
Most recently, Coleman was president of Del Frisco’s Grille, and before that he was CMO of Del Frisco’s Restaurant Group.
“Brandon is a seasoned marketing executive and we are excited to welcome him to the Dave & Buster’s team,” Dave & Buster’s CEO Brian Jenkins said in a statement. “He brings valuable expertise and a proven track-record of success implementing research-driven marketing strategies across a variety of concepts. Guest engagement, loyalty and brand recognition are central tenets of our strategy, and I am confident in Brandon’s ability to drive innovation and advance our ongoing marketing initiatives. Brandon is a great cultural fit and we are confident we will benefit from his leadership and fresh perspective.”
Coleman said he was excited to start his new position.
“Dave & Buster’s is an iconic brand, and I have long admired its market-leading position and focus on creating an immersive experience for guests,” he said. “I am excited to begin working with the team to drive deeper customer engagement, accelerate digital marketing initiatives and develop targeted campaigns utilizing the company’s expanding consumer insights capabilities.”
There are 136 Dave & Buster’s locations in North America.
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