Domino’s is adding yet another innovation to its suite of delivery features: pizza delivery virtually anywhere. The Pinpoint Delivery feature allows customers to order a pizza to places without a traditional address like a park, beach, or sports field, just by adding a pin to a map and meeting a Domino’s delivery person nearby.
“Domino’s is proud to be the first quick-service restaurant brand in the U.S. to deliver food to customers with the drop of a pin,” Christopher Thomas-Moore, Domino’s senior vice president and chief digital officer said in a statement. “We’re always striving to make customers’ experiences even better and more convenient, and Domino’s Pinpoint Delivery does exactly that.”
If this sounds familiar, it’s because Domino’s has tried this type of technology once before. In 2017, Domino’s Anywhere launched through the Domino’s master franchisee in Australia, offering customers the similar ability to order a pizza to a pin-dropped location on a map. This new Pinpoint Delivery feature would be the first time the type of technology is available to U.S. markets.
If customers use the new feature, all they have to do is drop their location on a map, and then they can track their driver’s location via GPS as he or she approaches the meetup point, and receive text alerts about their delivery. Domino’s will alert customers when their driver arrives to the designated drop-off spot, and customers can then choose to turn on a visual signal on their phone to alert the delivery driver to their exact location.
“Delivery innovation is at the core of who we are, so we’re thrilled to give customers a new delivery option by allowing them to receive their order nearly anywhere, with the drop of a pin,” Thomas-Moore said in a statement. “With Domino’s Pinpoint Delivery, customers can get their favorite menu items just about wherever their adventure takes them – whether they’re soaking up the sun at a beach or having a picnic with friends in the park.”
Over the past couple of years, Domino’s has been increasing its technology investment to stand out from the competition, including testing and rolling out electric and robotic delivery vehicles, and perfecting car-ordering capabilities, including the rollout of Apple CarPlay in-vehicle ordering in April.
Contact Joanna Fantozzi at [email protected]