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El Pollo Loco CEO Larry Roberts steps downEl Pollo Loco CEO Larry Roberts steps down

COO Maria Hollandsworth will serve as interim president and CEO at the restaurant company until a permanent replacement is named.

Alicia Kelso, Executive Editor

November 3, 2023

2 Min Read
El Pollo Loco Larry Roberts CEO
El Pollo Loco's CEO has stepped downPhoto courtesy of El Pollo Loco

Laurence “Larry” Roberts is leaving his position as CEO, president, and director of El Pollo Loco, the company announced Thursday. Roberts moved into the leadership role in March 2022 after serving as CFO since 2013. He will serve in an advisory role through the end of December to help with his transition. In a statement, Roberts said being a part of El Pollo Loco has been the highlight of his career.

“I am proud of what we have accomplished together during my time with the company,” he said.

“Larry has been an instrumental part of El Pollo Loco’s history as a public company, from serving as our CFO during our initial public offering in 2014 to leading the company as our CEO for the past two years”, William Floyd, chairman, said in a statement. “On behalf of the board, I want to thank Larry for his leadership and valuable contributions to El Pollo Loco over the past 10 years. It has been a privilege to work with Larry and we wish him the best.”

Maria Hollandsworth, El Pollo Loco’s chief operating officer, will assume the role of interim president and CEO until a new CEO is appointed, and the board has executed a national search for Roberts’ replacement. Hollandsworth has over 30 years of experience in the restaurant industry. She joined El Pollo Loco in November 2022 after serving as regional vice president of operations for Inspire Brands’ Dunkin’ brand. Prior, she spent over 20 years at Jack in the Box, most recently serving as vice president of strategic initiatives and operations services, where she successfully executed the creation and implementation of enterprise-wide strategic initiatives across over 2,000 restaurants.

Related:El Pollo Loco names Jill Adams CMO

“With extensive operational experience across multiple franchised, quick-service brands, we believe Maria is well suited to step into the role of interim president and CEO. During her tenure at the company, Maria has put the customer at the forefront of everything we do while driving significant operational improvements,” Floyd said. “She has been vital in creating our strategic vision and we are excited for her to lead this brand forward.”

El Pollo Loco reported Q3 results Thursday, including a revenue increase to $120.4 million versus $119.9 million in Q3 2022, and a systemwide comparable sales increase of 0.8%.

Contact Alicia Kelso at [email protected]

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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