Machado has left the Burger King parent company after seven years with the company and is joining Activision Blizzard as chief marketing officer
Joanna Fantozzi
Fernando Machado — chief marketing officer for Burger King parent company Restaurant Brands International — has resigned after seven years with the company, and is now headed to videogame holding company, Activision Blizzard on April 12, as first reported by Business Insider.
Global chief marketing officer for Popeyes, Paloma Azulay, will be promoted as RBI’s new global chief brand officer.
“It has been an amazing seven years at Restaurant Brands International,” Machado said in a media statement. “I am super proud of the team’s impact on the brands, especially Burger King, and work around sustainability, food quality, and diversity and inclusion. Restaurant Brands International now has a really strong marketing team, and I am confident they will continue to do great work.”
Prior to being promoted to CMO in January 2020, Machado joined the company in 2014 as Burger King’s head of brand marketing before he was promoted to CMO of Burger King in 2017.
Some of his famous marketing campaigns include the moldy Whopper and the Whopper detour, which navigated potential customers away from a McDonald’s by offering them one-cent Whoppers.
“We wish Fernando the very best,” an RBI spokesperson told Forbes. “One of the great things that Fernando did for us is attract and grow strong marketing talent within the RBI organization. Today, we are fortunate to have exceptional home-market CMOs in Hope Bagozzi, Ellie Doty and Bruno Cardinali, and all three have built strong marketing teams at Tim Hortons, Burger King and Popeyes.”
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