The Wendy's Co. will expand its breakfast menu, now in 300 restaurants, throughout its U.S. system in 2020, the company said Monday.
The Dublin, Ohio-based burger brand will feature items like the Breakfast Baconator, Frosty-ccino and Honey Butter Chicken Biscuit.
“Launching breakfast in our U.S. restaurants nationwide provides incredible growth opportunities,” said Todd Penegor, Wendy’s president and CEO, in a statement. “We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy's fan favorites on our breakfast menu to set us apart from the competition.”
To support the expansion into breakfast, the company said it and its franchisees plan to hire about 20,000 crew members. The company estimated investment in breakfast would be about $20 million.
Wendy's has discussed a breakfast rollout in the past, but this is the first systemwide effort.
Competitor McDonald’s expanded its breakfast to all day in 2016 but in May gave franchisees the option of reducing the menu.
Wendy’s has about 6,700 restaurants worldwide.
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