White Castle has launched a new version of its online merchandise store, House of Crave, for holiday shopping, the company said Wednesday.
The Columbus, Ohio-based quick-service brand said it is also offering a new line of White Castle branded merchandise as well as more detailed order tracking and convenient layaway payment options.
“We have the most passionate fans in the fast-food industry, and they love to represent White Castle with branded merchandise,” Jamie Richardson, vice president at White Castle, said in a statement. “We’re excited about launching the new House of Crave, giving these fans countless fun options for showing off their love of White Castle.”
White Castle is among a number of restaurant brands offering new merchandise ahead of the winter holidays.
White Castle has been offering branded merchandise through its House of Crave for 20 years. The revamped site is offering such items as:
- A “Seasons Grillings” ornament: The multi-layered birch and acrylic ornament is aimed at expanding Christmas cheer.
- “Since 1921” jersey and matching athletic shorts: The jersey features the White Castle logo on the front and the words “Since 21” on the back, referencing the year White Castle was founded.
- “Certified Craver” trucker hat: It features the “Certified White Castle Craver” motto.
- Night Castle Crave light: The battery-operated light wraps around the neck for reading, walking the dog, or enjoying a sack of sliders.
- Collectible holiday mugs: The night and day versions of the “Follow Your Crave” holiday mug will be available for $15 a pair.
White Castle, founded in 1921, has about 340 restaurants as well as a retail division.
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