Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Taco Bell reports soft sales despite success of Nacho Fries
Yum! Brands Inc. blamed flat same-store sales during the first quarter on a KFC chicken shortage in the United Kingdom, a massive supply failure that left nearly 900 restaurants without their core product earlier this year.
The Louisville, Ky.-based operator also saw a slip from Taco Bell, typically its best-performing brand. During the quarter ended March 31, same-store sales at Taco Bell grew 1 percent, compared with a rise of 8 percent the previous year.
Analysts were surprised by the significant year-over-year drop, given that the Irvine, Calif.-based chain set a product sales record during the quarter with the introduction of Nacho Fries.
Taco Bell said the fries boosted “incidents” at restaurants, but the Dollar Cravings menu item pu...
This content is available for registered users
Already Subscribed?
You May Also Like