This week on the Extra Serving podcast, Nation’s Restaurant News editors Holly Petre, Sam Oches and Leigh Anne Zinsmeister spoke about TikTok for recruitment.
Many chains have used TikTok for marketing, but now Chipotle is going in a new direction — using TikTok for hiring. The brand is looking to add several thousand employees through this campaign. Will it work?
In more Chipotle news, though not as positive, the fast-casual brand had to pay more than $300,000 over child labor law violations in Washington D.C. This isn’t the first labor violation for the restaurant industry; in fact, it seems like there are more of these suits than usual from McDonald’s as well. What does it mean for the industry that these fines keep coming up?
Finally, in non-Chipotle news, Panera is allegedly trimming its menu by 30 items. This news came from a TikTok created by a current employee who alerted followers that 30 items — including some popular ones — were leaving the menu. Panera did not confirm the number, but did tell NRN it was trimming the menu. Why is the brand trimming the menu? Is it in preparation to go public?
This week’s interview is Kelli Alldredge, president of Chicken N Pickle.
