Tucker’s Farm Corp.’s Wonder Franchises subsidiary has acquired the 110-unit Pizza Factory Inc., the company said Tuesday.
New York-based Tucker said Pizza Factory was founded in 1978 by Danny Wheeler and Ron Willey and has about $94 million in systemwide sales and 84 franchisees. Terms of the deal were not disclosed.
Tucker’s Farm said Mary Jane Riva, owner and CEO of the Oakhurst, Calif.-based concept since 2012, would remain in the role.
Pizza Factory has a menu of pizza, pasta, wings, sandwiches, salads, beer, and wine.
Adam Lewin, a partner on the private-equity team at Tucker’s Farm and CEO of Wonder Franchises, said in a statement: “We’re extremely excited to be acquiring Pizza Factory and to be partnering with M.J. to take Pizza Factory to the next level. We love the longevity and stability of the system, the passion that M.J. and her team have for their franchisees, and the community-focused culture of the brand.”
Tucker’s Farm in 2023 launched Wonder, a franchise-focused holding vehicle, with $30 million of committed, long-term equity capital. Its aims are partnering with and acquiring emerging to mid-size brands.
“I’ve been part of this system for more than 30 years and this company means the world to me,” Riva said in a statement. “I chose Wonder because I really felt they were the partner that could help improve and grow the system but would do so in a way that took good care of the brand and the franchisees.”
This is the third franchise transaction for Tucker’s Farm in recent months, after portfolio company VIO Med Spa, a med spa franchisor, was successfully sold to Freeman Spogli in September 2024, and Wonder acquired The Decor Group, a holiday decorating franchisor with 245 franchised territories and $75 million in system sales, in November 2024.
Boxwood Partners served as financial adviser and Lathrop GPM acted as legal counsel to Wonder Franchises and Tucker’s Farm. The Montminy Group, led by Joel Montminy, served as financial adviser and Bryan Cave Leighton Paisner acted as legal counsel to Pizza Factory.
Contact Ron Ruggless at [email protected]
Follow him on X/Twitter: @RonRuggless
