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Dirty Dough secures $2 million in funding ahead of Craveworthy Brands acquisitionDirty Dough secures $2 million in funding ahead of Craveworthy Brands acquisition

The investment was made by TAB Bank to support the cookie concept’s nationwide expansion

Alicia Kelso, Executive Editor

September 18, 2024

1 Min Read
dirty dough
Dirty Dough, founded in 2018, has grown to over 65 locations and 15 food trucks.Photo courtesy of Alicia Kelso

Lindon, Utah-based Dirty Dough has secured $2 million in funding aimed at supporting the cookie concept’s nationwide expansion. The investment comes as Craveworthy Brands moves toward full ownership of Dirty Dough after the platform company acquired a “significant stake” in the concept earlier this year.

Dirty Dough, founded in 2018, has grown to over 65 locations and 15 food trucks. According to a news release, the brand has 450 signed agreements in place for additional development.

“We are thrilled to have secured this funding, which allows us to take Dirty Dough to the next level,” Dirty Dough founder Bennett Maxwell said in a release. “Partnering with Craveworthy Brands has already opened doors for us, and this additional capital will help us accelerate our growth while continuing to deliver the quality and innovation that our customers love.”

The chain’s full acquisition by Craveworthy Brands is expected this fall and is expected to provide added resources as it grows. Craveworthy’s portfolio also includes Wing It On!, The Budlong, Krafted Burger Tap, Genghis Grill, BD’s Mongolian Grill, Flat Top Grill, Lucky Cat Poke Co., Pastizza, Scramblin’ Ed’s Soom Soom Mediterranean, and Sigri Indian BBQ.

“This $2 million investment is a testament to the belief that investors have in the future of Dirty Dough,” Craveworthy Brands’ founder and chief executive officer Gregg Majewski said in a statement. “With our support, Dirty Dough is fully equipped to scale rapidly, innovate in the marketplace, and create unparalleled experiences for our customers.”

Related:Dirty Dough stands out from the dessert crowd with stuffed cookies

This round of funding comes on the heels of another $2 million round for Dirty Dough, provided by TAB Bank.

Contact Alicia Kelso at [email protected]

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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