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A look at some of the international brands aspiring to grow in the U.S.A look at some of the international brands aspiring to grow in the U.S.

Operating conditions seem to be more favorable domestically than they are in certain markets, such as the United Kingdom and Canada

Alicia Kelso, Executive Editor

February 11, 2025

9 Slides
collage of expanding brands

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Several international brands are focused on growing their footprints in the United States market despite current operating pressures. Since December alone, United Kingdom-based PizzaExpress, Canadian concepts Cluck Clucks, CRAFT Restaurant & Beer Market, and WingsUp!, Swedish-based concept Eggs Inc., and Japan’s Bread, Espresso & have either debuted or announced their intention to open in the U.S.

Technomic’s director of industry research Kevin Schimpf said that while U.S. growth has slowed, operating conditions are better here than they are in other markets, such as Canada and the United Kingdom. Additionally, franchising is expected to outpace the domestic economy’s growth this year, which could explain the ambition. Here’s a look at some chains planting their flags in the U.S.

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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