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Cracker Barrel Old Country Store Inc. reported slower-than-anticipated sales performance during the fourth quarter of 2021 ended July 30, with same-store sales down 6.8% compared to the same quarter in 2019. CEO Sandra Cochran points to a sluggish summer travel season impacted by the delta variant as a major proponent of these lagging quarterly results, as well as staffing challenges and customer preference for pricier special occasion dining over family dining occasions.
But even though Cracker Barrels’ results were not where they thought they’d be, company performance was boosted by retail sales up 18.2% and the surprising positive results of the Maple Street Biscuit Company, which Cracker Barrel purchased in 2019, report...
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