Sponsored By

Red Mango debuts loyalty program

Lisa Jennings, Executive Editor

March 3, 2009

1 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Lisa Jennings

SHERMAN OAKS Calif. The Red Mango frozen yogurt chain on Tuesday launched a new customer loyalty program that lets customers earn points toward free products.

Dan Kim, Red Mango founder, president and chief executive, said the program is designed to reward customers who are loyal to the brand, which has gone head-to-head against the rival Pinkberry chain, also based in Los Angeles.

The loyalty program comes at a time when the weakened economy has taken its toll on the once-hot fro-yo industry. Both Pinkberry and Red Mango have seen store closures in the Los Angeles area, where the recent craze for the tart yogurt with fresh fruit got its start. Also closing are many of the independent yogurt shops that popped up throughout the metropolitan area over the past two years.

The Red Mango chain includes 43 stores in California, New York, Washington, Illinois, Hawaii, New Jersey, Nevada and Utah. The company is reportedly planning to open another 40 this year, the same number as in 2008, mostly outside the Los Angeles market.

Members of the Club Mango loyalty program will receive a $5 coupon for every 500 points earned. Guests earn 50 points for joining and 10 points for every dollar spent at Red Mango. Referral to a friend earns another 50 points, and guests can earn 500 points on their birthday. Members also will receive other privileges, such as event invitations and information about promotions.

“Red Mango has extremely loyal customers, and having a program specially created for them has been a goal of ours,” Kim said. “Club Mango helps underscore our commitment to recognizing and giving back to them with none other than the best gift — free Red Mango.”

Contact Lisa Jennings at ljenning@nrn.com.

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

Lisa.jennings@informa.com

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.

You May Also Like