C-stores, supermarkets target QSR customers with affordable prepared dishes
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Nation's Restaurant News")
by alan j. LIDDLE
Convenience stores, supermarkets and other retail operators are looking to capture the hearts and stomachs of consumers by closing the prepared-food quality gap with restaurateurs.
In addition to improving their food offerings, retail establishments are competing more aggressively with restaurants by merchandising the higher-quality food items at more moderate price points.
This competition from outside the restaurant industry is being ratcheted up at a time when restaurateurs already bruised by the economic downturn are locked in a fierce market-share battle with other foodservice operators.
Recent consumer research underscores the growing risk to the restaurant industry.
Research firm Technomic Inc. said 41 percent of...
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