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Buffet brands aim to broaden appealBuffet brands aim to broaden appeal

This is part of the Nation’s Restaurant News annual Second 100 report, a proprietary ranking of restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report is a companion to the Top 100 report.

Alan Liddle, Senior Data & Events Editor

July 26, 2016

2 Min Read
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Conventional buffet chains in the Second 100 were thrown into turmoil in the Latest Year, while their competitors with broader salad- and grill-focused menus held their own during another challenging year for the segment.

As a group, the four-chain segment saw aggregate U.S. sales decline 14.6 percent to $781.5 million and closed a net 130 locations, or 29.4 percent of its unit base, to end the Latest Year with 312 domestic units.

Sizzler was the only one of the group to post sales gains, increasing U.S. systemwide sales by 2 percent, to $240.5 million in the Latest Year, despite closing a net two units. 
Executives say the chain’s à la carte grill items and all-you-can-eat salad bar options contributed to that performance.

“We’re steering ...

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About the Author

Alan Liddle

Senior Data & Events Editor

Alan is Senior Data & Events Editor for The Restaurant & Food Group within Informa Connect, including Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. He joined NRN in 1984, covering the Pacific Northwest, and later added chief photographer duties, initiated NRN’s regular technology coverage, was on the development team for NRN.com and generated content for NRN’s early podcasting initiative, Podcast Central, beginning in 2006. Alan is senior researcher and data analyst for NRN and Supermarket News market data products, including Top 200 and SN75, and helps develop and present educational programs for conferences and webinars. A graduate of California State University at Fullerton and a former daily and weekly newspaper reporter, he resides in Salinas, Calif.

 

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