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The Power List 2015: No. 4 Jeffrey C. SmithThe Power List 2015: No. 4 Jeffrey C. Smith

NRN presents The Power List 2015, its second annual list of the most powerful people in foodservice. This year’s list focuses on leaders who hold the power to change the industry landscape as we know it.

Ron Ruggless, Senior Editor

January 20, 2015

3 Min Read
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Jeffrey C. Smith, the CEO and managing member of New York-based hedge fund Starboard Value L.P., earned the Fortune magazine label in December as “the most feared man in corporate America.”

Smith led the successful months-long activist investor fight against Orlando, Fla.-based casual-dining behemoth Darden Restaurants Inc., parent to the
Olive Garden, LongHorn Steakhouse and other brands, as well as former parent to Red Lobster.

Darden shareholders approved all 12 of Starboard’s board of director nominees over Darden’s slate, and Smith became the first activist to assume the chairmanship of a Fortune 500 company — something that even more notorious activists such as Bill Ackman and Carl Icahn haven’t been able to pull off.

CNBC has called this the “Golden Age of Activism.” The money in activist hedge fund coffers has grown from $36 billion in 2009 to $112 billion in 2014, according to Hedge Fund Research, and the effect on the restaurant industry has seeped beyond Darden. Activist investor Sandell Asset Management gained four seats on the board of Bob Evans Farms Inc., and investors are following Ackman’s reported interest in McDonald’s Corp.

The Power List Top 10

POWER PLAYS

Find out which moves set the Top 10 apart from the rest of The Power List. >>

Other Highlights

Starboard's Jeff Smith upends activist investor game
Darden exploring options for real estate

Smith accomplished his Darden victory with Starboard, a $3 billion hedge fund, owning only about 8.8 percent of the company’s stock, but observers credited his fund’s well-managed proxy contest.

Smith’s Darden victory comes after a successful career on Wall Street. He graduated in 1994 from the Wharton School of Business at the University of Pennsylvania and took a position with French bank Société Générale. He later moved to his father’s company, Fresh Juice Co., as vice president of strategic development and a board member. In 1998, he joined Ramius LLC, a subsidiary of Cowen Group Inc. Smith and two co-founders, Mark Mitchell and Peter Feld, created Starboard Value in March 2011.

Starboard’s interest in Darden was piqued after Barington Capital Group in June 2013 began buying shares of the casual-dining company, and in a September 2013 public letter, urged Darden to create a real estate investment trust and divide its brands into two groups, one with the slower-growing Olive Garden and Red Lobster, and the other with its younger brands, such as Bahama Breeze, Capital Grille, Eddie V’s, Seasons 52 and Yard House.

But Darden said in December 2013 that it intended to sell or spin off Red Lobster. Even though many investors opposed the move, Darden’s board on May 16 approved a $2.1 billion sale of Red Lobster to Golden Gate Capital, which prompted securities analyst Mark Kalinowski at Janney Capital Markets to headline his report on the deal as “Who Knew Lobsters Had Middle Fingers?”

That set the stage for Starboard to draw other shareholders to its cause and led to the October ouster of the board.

Since then, Darden has announced about $20 million in cost savings through the elimination of positions and cutting private-jet operations. Darden’s stock has risen more than 16 percent since the Oct. 10 board election.

Interim CEO Gene Lee has said Darden’s board will take its time evaluating other suggested changes.

Restaurant analyst Christopher O’Cull with Keybanc Capital Markets said in an investor note in December that “the company is an awkward position given the board is still drinking from a fire hose and a CEO search is under way, but we think it will be critical for the company in the next six months to describe the vision for Darden under new leadership.”

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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