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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.
July 20, 2015
Pizza brands in the Second 100 said that paying attention to technology, menu and service is making the difference for them in a highly competitive segment that’s feeling pressure not only from large national operators, but also from upstart fast-casual concepts.
Total U.S. Systemwide Sales for the six concepts in the segment rose 10.3 percent to $1.7 billion in the Latest Year — a marked improvement over the 3.3-percent increase in the Preceding Year.
Donatos’ estimated sales per unit, or ESPU, grew 15.8 percent to $1.2 million in the Latest Year, moving the brand from No. 2 to No. 1 in that category — a notable improvement compared to the 6.3-percent drop in the Preceding Year.
“A major contributor to our success is technology and smoothi...
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