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2015 Second 100: Technology is key to succeeding in pizza segment2015 Second 100: Technology is key to succeeding in pizza segment

This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report.

Dina Berta

July 20, 2015

3 Min Read
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Pizza brands in the Second 100 said that paying attention to technology, menu and service is making the difference for them in a highly competitive segment that’s feeling pressure not only from large national operators, but also from upstart fast-casual concepts.

Total U.S. Systemwide Sales for the six concepts in the segment rose 10.3 percent to $1.7 billion in the Latest Year — a marked improvement over the 3.3-percent increase in the Preceding Year.

Donatos’ estimated sales per unit, or ESPU, grew 15.8 percent to $1.2 million in the Latest Year, moving the brand from No. 2 to No. 1 in that category — a notable improvement compared to the 6.3-percent drop in the Preceding Year.

“A major contributor to our success is technology and smoothi...

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