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Automated ordering via social media could be the way of the future
Photo: Thinkstock
It’s a growing problem: Mobile apps are now common in the restaurant industry, but real estate on smartphones is limited.
In response, some restaurants are offering customers an easier way to place orders that meets them where they already are: social media.
This method of ordering is called a number of things — chatbot ordering, conversational ordering, social ordering or conversational commerce. Regardless of the name, it means that restaurants are using social media platforms like Twitter, Facebook and Slack as a means for customers to put in an order and pay for their meals.
And some see it as the way of the future.
There’s no need for customers to download an app or create a profile. Proponents say when such programs are integrated wit...
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