In today's competitive landscape, restaurants are under pressure to deliver same-store sales growth while protecting margins. Leading brands are discovering that modern loyalty programs - when executed strategically - can be a powerful lever for driving measurable revenue impact without relying on costly discounts.
Join Thanx and a panel of restaurant executives as they share how they're transforming their loyalty programs from traditional "spend-to-get" models into sophisticated revenue drivers. Through real campaign examples from our Great Big Book of Loyalty Campaigns, learn how innovative brands are:
- Converting 32% of first-time guests into repeat customers (vs. industry average of 9%)
- Achieving a 23% annual growth in engaged customers.
- Creating targeted campaigns for each stage of the customer journey: enrollment, activation, engagement, and retention
- Driving same-store sales growth through personalized marketing
- Measuring and proving program ROI to stakeholders
Speakers
Emily Rugaber
VP of Marketing
Thanx
Brooke Perry
VP of Marketing
Velvet Taco
Anita Walker
VP of Marketing
Fox Restaurant Concepts
Joshua Sims
Head of Marketing
Big Chicken
Tom Lockwood
Director of Marketing
Hopdoddy Burger Bar
Alan Liddle - Moderator
Restaurant and Food Group
Sponsored by
