Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty program must consider your program reach, your ability to impact the behavior of those you reach, and how costly it is for you to drive that change. Join us for a deep dive into how to stop tracking vanity metrics and start tracking true performance.
Attendees of this webinar will learn:
• What metrics to track to assess the health of their loyalty programs.
• Why these metrics are more important than traditional metrics.
• How to measure these new metrics to better evaluate their loyalty program health.
Speakers
Tricia Gasparini
VP of Customer Success
Thanx
Caprice Kindgren
Director of Marketing
Urbane Cafe
Justin Bartek
Vice President of Marketing
Dog Haus Worldwide
Alan Liddle - Moderator
Contributing Event Content Editor & Moderator
Nation’s Restaurant News
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