Restaurant marketing might be a complex practice, but the most effective campaigns often have a simple message, expert presenters emphasized during the spring meeting of the National Restaurant Association’s Marketing Executives Group, or MEG, which took place in Chicago, May 14-16. More than 300 marketing executives gathered to network and discuss best practices at MEG ahead of the annual NRA Show, being held in Chicago, May 17-20. The first day of the meeting focused on standing out ...

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