Domino’s has upgraded its online ordering system for quicker service and customization. A national ad campaign that debuted on Sept. 23 shows the frustrations of ordering by phone before touting new features such as saving previous orders and creating profiles on Dominos.com.

The pizza chain also began promoting the new online-ordering platform with a giveaway of 100 $10 gift cards per day through Dec. 1 for guests who create a pizza profile.