While the coffee wars continued to boil throughout the year, the ever-popular java returned to its average-Joe roots but with some upscale appeal.Starbucks wrestled with falling sales as recession-battered consumers cut spending. At the same time, McDonald’s launched its new espresso-based drink line backed by a value-focused campaign, which no doubt cut into Starbucks’ sales.Customers also saw an improvement in the quality and value of specialty coffees served by other hamburger chains like ...
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Contact: Desiree Torres Desiree.Torres@penton.com