Asian menu offerings still growing, even as some chains shrink or slow expansion

Asian-inspired chains are tapping appetites that have propelled that continent’s cuisines into the American consumer mainstream, though some prominent brands have shrunk in size recently or curtailed growth plans.Nonetheless, Asian menu offerings grew at a 17-percent clip industrywide from January 2006 to October 2007, according to research by Mintel Menu Insights of Chicago. Among fast-casual restaurants alone, Asian offerings increased 6 percent for that period, Mintel director Maria ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!

Already registered? here

Please or Register to post comments.

Free eNewsletters! 
Want the latest in the world of foodservice news & trends? 
Check out our e-newsletters