THOUSAND OAKS CALIF. Baja Fresh Mexican Grill chain from Wendy’s International, the buyers are expanding their holdings with the purchase from CKE Restaurants of a perennially no-growth chain that helped define the Mexican fast-casual category. —Just months after acquiring the troubled But the planned addition of the 96-unit La Salsa Fresh Mexican Grill chain to the Baja Fresh family has observers asking how two such similar brands will fare under the same ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com