CYPRESS Calif. Baja Fresh Mexican Grill chief executive David Kim and investors have launched another new franchise venture — but this time with wheels.Kim and investors have acquired the Calbi Fusion Tacos and Burritos, a mobile vendor truck concept born in Los Angeles earlier this year offering tacos, burritos and quesadillas with Korean-style beef short ribs. Menu prices range from $2 to $7, and the trucks publicize their daily street routes on Twitter, Facebook and other social media ...
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Contact: Desiree Torres Desiree.Torres@penton.com