CANTON Mass. The Baskin-Robbins ice cream chain said it would expand its presence in China with 100 new stores, including its first unit in Shanghai. Baskin-Robbins inked a deal Thursday with Shaanxi Stellerich Food and Restaurant Co. LTD that calls for the new units to be opened over the next 10 years in the eastern and northwestern regions of mainland China. The first Shanghai unit is scheduled to open by year end. Xian, China-based Shaanxi Stellerich ...
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Contact: Desiree Torres Desiree.Torres@penton.com