CANTON, MASS. Baskin-Robbins has taken the next step to reinvigorate its 61-year-old brand with the launch of its first TV campaign in two years. —The campaign and a commitment to roll out innovative products year-round continue an effort “to bring excitement to the brand” that began two and a half years ago, when Baskin-Robbins began to update its image with a renovated store design, said Scott Colwell, vice president of marketing for the nearly 6,000-unit chain. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?