CANTON, MASS. Baskin-Robbins has taken the next step to reinvigorate its 61-year-old brand with the launch of its first TV campaign in two years. —The campaign and a commitment to roll out innovative products year-round continue an effort “to bring excitement to the brand” that began two and a half years ago, when Baskin-Robbins began to update its image with a renovated store design, said Scott Colwell, vice president of marketing for the nearly 6,000-unit chain. ...
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Contact: Desiree Torres Desiree.Torres@penton.com