A look at the chain’s new efforts on Twitter, Facebook, YouTube
The 156-unit Taco Cabana chain has crafted a highly integrated marketing program that tightly knits actress-comedian Anjelah Johnson and her social media fan base into its own television advertising and social efforts. As restaurants wrestle with how to best tap the burgeoning social media platforms, the San Antonio-based division of Carrols Restaurant Group Inc. has found a way to capitalize on its own Facebook and Twitter accounts with the use of a celebrity like Johnson, who herself has ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com